It’s an economic reality—time is money. Digital beauty platform EVVEMI has created a game-changing solution to match consumers and vetted hair professionals utilizing data including epigenetics, personality, and personal hair information.
As a data guru and executive strategist for companies including Accenture, Deloitte, Johnson & Johnson, Monster.com, and ZoomInfo, EVVEMI co-founder Maria Malavenda moved to California from New York, where she experienced a recurring issue. Beauty review sites would show “five-star reviews” for hairstylists that did not deliver five-star service. While we live in a world where people use reviews and friend recommendations for everything, these reviews do not account for personal preferences, hair types and needs, and personality. Malavenda used her background in healthcare, beauty and data to solve the problem.
In a recent survey, 81% of women reported that their hair has a direct tie to their identity, self-confidence, health, and well-being, and 68% are unhappy with their hair. “We solve this for both the consumer and the hairstylist by creating winning matches with profound results,” explains Ms. Malavenda. “We’ve leapfrogged the competition and their meaningless technologies that focus on simple booking and rating by tackling the problem at its core.”
The platform launched with a beta-testing phase that included 150 hairstylists and barbers considered to be the top performers between San Francisco and Monterey, and 400 consumers, to test the matching algorithms and work through the iteration process. Since October 2017, Evvemi has powered $700,000+ in bookings with an average of three visits per consumer and is now creating relationships from the Bay Area to Greater Los Angeles. EVVEMI boasts a 92% retention rate with an average of five or more consumer visits to a stylist, leaps and bounds over the current 30% average retention rate stylists presently experience.
Celebrity stylist and EVVEMI Advisor Chloe Francke said, “The modern clients are savvy and want transparency. They do their research and want to see who and what they are purchasing before they take the leap. That’s why I am so excited to work with EVVEMI!! I think of it as an online dating site to help find a hairstylist, and clients find a true connection cutting out all the BS. It is absolutely genius!!!!!”
Photo: Oladimeji Odunsi via Unsplash